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Local Digital Marketing: How to Get the Most Out of It

10 Reasons You'll Love Having a Digital Marketing Strategy in 2024

Your local digital marketing plan should target and appeal directly to prospective clients in your region.

A local business’s digital marketing approach is very different from an online-only business’s plan. Your local digital marketing plan should target and appeal directly to prospective clients in your region.

Check out the local digital marketing suggestions below to increase the local consumer base for your shop, restaurant, or other locally oriented-business.

Local Digital Marketing Tips

Have a Mobile Friendly Website

This is a crucial local digital marketing advice for every company. However, it may be even more crucial for small local firms. Customers are likely to use their phone or mobile device to conduct a search when looking for a restaurant, retail, or other local company. In the absence of a mobile-optimized website, users will have trouble not only navigating and interacting with it, but also finding it in the first place.

Because Google recently altered its mobile algorithm, companies without mobile-friendly websites may not appear in mobile search results when customers search.

Google My Business

Google My Business (GMB) offers several benefits for businesses, especially those with a physical presence or local customer base. It offers local visibility, free marketing, first impression – snapshot of your business, customer interactions (they can leave reviews and ask questions), maps integration, SEO benefits, insights and analytics to see who is clicking on your profile, showcase products or services, post updates about your business and lastly mobile accessiblity to locate your business. People searching on Google are more likely to view the business with a Google My Business profile first before scrolling down the page, giving your priority over other businesses. Go here to set up your GMB profile now.

Optimize your Site for Local Search

This is a crucial local digital marketing advice for every company. However, it may be even more crucial for small local firms. Customers are likely to use their phone or mobile device to conduct a search when looking for a restaurant, retail, or other local company. In the absence of a mobile-optimized website, users will have trouble not only navigating and interacting with it, but also finding it in the first place.

Have a Clean, Professional Design

Local customers who are browsing websites to decide where to eat, shop or obtain various services are going to make a judgement about your business based on its website. So you need to make sure that it looks professional and offers all the relevant information they might be looking for.

Include Address and Hours

The location and hours are two of the most popular items customers search for on local companies’ websites. To prevent clients from being left in the dark, make sure that information is prominently displayed and simple to find.

Offer Multiple Contact Methods

Make it simple for individuals to get in touch with you if they have any more inquiries. Provide a mechanism for people to contact you at all times, such as a phone number, email address, social media profiles, live chat, or a mix of these.

Have a Clear Call to Action (CTA)

The main goal of your website is likely to help your business gain customers. So you need to make it clear to people who visit how they should go about doing business with you. Do they need to call and make an appointment? Should they just stop by during business hours? Have a clear call to action so that customers will know exactly what steps they should take.

Have a clear CTA

Regularly Post on Social Media

Given that social media is a useful tool for locating potential clients online, this local digital marketing advice may seem apparent. However, you have to interact with users on those sites. That implies that in order to remain relevant, you must post frequently.

Always Keep Your Audience in Mind While Posting

Additionally, you must post content that is genuinely pertinent to and helpful to your audience. If you provide heating and cooling services, you might be able to include links to articles that explain how to keep your house warm enough in the winter or cool enough in the summer. People are more likely to follow and engage with your company online when you produce that kind of content.

Multimedia Posts

Your social media campaign might also benefit from using visual content like images and videos. Always ensure that they are consistent with your overarching objectives and contain a call to action.

Consider Social Media Advertising Targeting Your Area

Advertising on social sites like Facebook can help you increase your reach and gain an audience for your business online. Just make sure that your campaigns target relevant customers in your area.

Leverage Locally Targeted Advertising

Whether you’re advertising on Facebook, Google or other online platforms, targeting is essential. Always target customers in your city or community and use other relevant factors as well.

Use Search Engine Advertising — Again Locally Targeted

Search engine advertising can be another great way to get your business in front of relevant customers. Platforms like Google allow for local targeting. And with the right strategy, you can reach customers that are looking for exactly what your business offers.

Create Locally Optimized Keywords

Part of your local digital marketing strategy should be choosing keywords that are both relevant to your business and your location. Targeting people who are looking for an Italian restaurant in some other state won’t do your business any good. So make sure you include your location information in keywords.

Choose Relevant Landing Pages

When people click those advertisements, you need to think about where you want them to land on your website. Should it be the main page or the page for a particular product or service? You could also create a landing page specific to an advertising campaign if you feel that is necessary.

Refine Your Advertising Strategy Based on Response

Through the process of advertising, you’ll need to monitor your results and make changes based on what’s working. If a particular keyword phrase isn’t bringing you any clicks or actual business, it may be necessary to switch it up.
Monhollon elaborates, “Once it’s set up, you should regularly refine these configurations to those variables and components that are driving the right results — conversions in the form of calls, web form fills, emails, etc. — and not just clicks. A good cost per click rate is important, but it’s more important to make sure that you are driving people to actually contact your business.”

Bring Previous Visitors Back with Retargeting

Retargeting also provides a great opportunity for your business to convert leads who may have been interested before but just didn’t complete a purchase for whatever reason.

Claim and Optimize Your Local Listings

Sites like Yelp, Google and others also provide a lot of information to online customers about local businesses. So it’s important that you claim the listings for your business so that you can control the basic information.

Keep Your Information Continuously Updated

If your business ever changes its hours, location or other information, you need to make sure that those local listings are updated so that customers don’t get confused.

Monitor Online Reviews

Online reviews are also incredibly important for local businesses. Make sure that you regularly monitor sites like Yelp and Facebook to see if any action needs to be taken.

Respond to Negative Reviews When Appropriate

When people share negative reviews about your business, it may be necessary for you to respond. Every situation is different, but an apology and acknowledgment of their experience can sometimes go a long way.

Accept Constructive Feedback

Receiving criticism from online reviewers can be tough. But it can also help improve your business if you allow it. Take what your customers say to heart and see if it can help you make relevant improvements.

Keep an Eye Out for Themes

If online reviewers are constantly sharing the same complaints, you likely need to make a change in that area. Or if they share something positive about your business, that could also help you create some talking points about your business for your marketing efforts.

Share Concerns With Your Team

Share the concerns gained from online reviews or otherwise with your employees. If you need to make improvements, they should know what and why.

Remind Happy Customers to Share Feedback

Of course, some customers are just more likely to share complaints over positive comments. But you need some positive reviews to maintain your online reputation. So remind happy customers that they can leave feedback on sites like Yelp or Google.

Measure the Full Impact of Your Marketing Efforts

No matter which local digital marketing strategy you choose for your local business, it’s important to track your progress and find out what is working and what isn’t.

Constantly Tweak Your Efforts Based on Results

Over time, you’ll be able to determine which tactics give your business the best return on investment. This likely means that you’ll want to refocus some of your efforts on those local digital marketing tactics that are bringing you the most customers.

Conclusion: Nurturing Local Success through Digital Marketing

A customized strategy that appeals to your local audience is needed to create an effective digital marketing plan for a local business. Your online presence should be enhanced as it serves as a key entry point for luring local clients. A mobile-friendly website and local search optimization work together to create your online storefront, allowing clients to easily find and interact with your offers.

If you need support with a local digital marketing strategy for your business, get in touch here today.

 

 

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