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The Ultimate Guide to SEO – Search Engine Optimisation

SEO: How to Improve Your Website Rankings and Increase Traffic
Picture of Bianca Devin

Bianca Devin

BD Digital Marketing - Founder and Owner

"Business has only two functions - marketing and innovation".

What is SEO and How Does it Work?

SEO or Search Engine Optimisation for your business is an important part of digital marketing. It helps businesses rank higher on search engine results pages (SERPs) and increase their visibility online.

SEO involves a variety of strategies, techniques, and tips to help websites improve their rankings in SERPs. These include on-page SEO, off-page SEO, link building, keyword research, content optimisation and more.

By optimising their website for search engines, businesses can get more organic traffic to their website and generate more leads and sales.

On-Page SEO Strategies to Optimise Your Content for Search Engines

On-page SEO is an essential part of any successful content marketing strategy. It involves optimising your content for search engines so that it can be found by the right people and rank higher in the SERPs.

To ensure your content is optimised for search engines, you need to do the following:

  • do keyword research
  • use meta tags
  • add alt text to images
  • optimise your content for readability

By following these on-page SEO strategies, you can make sure that your content is visible to the right audience and ranks better in search engine results pages.

Off-Page SEO Strategies to Increase Your Website’s Authority & Visibility

Off-page SEO is just as important as On-page SEO. It involves building relationships with other websites, creating backlinks to your website, and improving your website’s visibility and authority.

Link building is one of the most effective off-page SEO strategies that can help you increase your website’s ranking in search engine results pages (SERPs). By creating quality backlinks from relevant websites, you can improve your website’s visibility and authority in the eyes of search engines. Additionally, link-building strategies such as guest blogging, social media marketing, and content syndication can also help you reach a wider audience and boost your website’s rankings.

How to Use Technical SEO Tactics To Improve Your Site Performance & Rankings

Technical SEO is an essential part of any website’s overall performance and rankings. By implementing the right technical SEO tactics, you can boost your website’s visibility in search engine results and make sure that it is running smoothly.

You can conduct a technical SEO audit, which will give you your website speed optimisation tips you should follow, and how to create a good website architecture design. With these tips in mind, you can ensure that your website is performing well and getting the attention it deserves from search engines.

What Are the Best Tools & Resources for SEO?

SEO is an ever-evolving field and it can be difficult to keep up with the latest trends and tools. Fortunately, there are a number of free tools and resources available that can help you optimise your website for search engine rankings. From Google Analytics to keyword research tools like Google Adwords free keyword planner, these are some of the best free SEO tools and resources that will give you the edge in your SEO efforts.

How to Track & Measure the Results of Your SEO Efforts

You have created your SEO strategy and implemented but how can you track the progress of your SEO efforts and measure the ROI on your investment?

The key is to track the performance metrics of your website via Google Analytics, such as page views, bounce rate, time on page, and more.

This will give you an idea of how well your SEO efforts are working and what changes need to be made. Additionally, tracking keyword rankings over time will help you understand which keywords are performing well and which ones need more optimisation. With this information in hand, you can make informed decisions about where to invest more resources for better results.

If you need assistance with an effective SEO strategy to boost your ranking on Google and convert visitors to customers, get in touch today at www.bddigital.com.au read more on our services here https://bddigital.com.au/services/

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