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Why you Need a Website for Digital Marketing

Websites for your Business

While having a website is not necessary for digital marketing, it can greatly benefit your overall online presence and help you reach your marketing goals.

In today’s digital age, having a website is essential for businesses of all sizes.  It can help you stay competitive and relevant in the marketplace.

A few reasons why having a website can be important for digital marketing:

  • Establishing credibility: A website can help establish your brand’s credibility and legitimacy in the eyes of potential customers. It allows you to showcase your products, services, and expertise and can help build trust with your audience.
  • Increasing visibility: A website can help increase your online visibility and make it easier for potential customers to find you. By optimizing your website for search engines and using other digital marketing tactics like social media and email marketing, you can reach a larger audience and drive more traffic to your website.
  • A well-designed website can also improve your customer service by providing a convenient way for customers to contact you, access information, and make purchases.
  • Tracking performance: A website allows you to track your digital marketing performance and make data-driven decisions. You can use analytics tools to monitor website traffic, conversion rates, and other key metrics, and adjust your marketing strategy accordingly.

“Great web design without functionality is like a sports car with no engine.” – paul cookson

A good website should be visually appealing, easy to navigate, fast to load, mobile-friendly, and have high-quality content with targeted SEO (Search Engine Optimisation) keywords for your audience to find you via search engines like Google. 

The next step once your website is live, is to have a full digital marketing strategy.  This includes your content marketing (SEO strategy), social media, and email marketing. At BD Digital Marketing we work with Australian businesses on projects ranging from digital strategy, all the way through to launching campaigns. Get in touch here.

 

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